?? ????? ??????? ?????? ????? ?????? ??????? ? ????? ???? ??????? ???????? EAT ???? ?? ????? ?????? ???????? ???. ???? ?? ???? ??? ?? ?? ????? "???????? EAT" (Experience, Authoritativeness, Trustworthiness) ?? ?????? ???? ???? ??????? ????? ????? ???. ??? ???????? ?? ???? ?? ???? ???? ????? ????: ??